Mister Spex Announces 'SpexFocus' Restructuring Program, Closes International Stores, and Updates 2024 Guidance

Mister Spex SE has approved the "SpexFocus" transformation and restructuring program for 2024–2025, aiming to increase EBITDA by over €20 million. Key measures include closing all eight international stores (five in Austria, two in Sweden, one in Switzerland) due to lack of profitable growth paths, reducing personnel costs, and repositioning the brand to focus on optician expertise for the 40–60 age demographic. The company also plans to reduce promotional activities and switch its key financial indicator from Adjusted EBITDA to EBIT starting in 2025. Preliminary H1 2024 results showed net revenue of €119 million (+1% YoY) but negative adjusted EBITDA of €-0.8 million, attributed partly to adverse weather affecting sunglasses sales. Consequently, Mister Spex lowered its full-year 2024 guidance to net revenue between €210–€230 million and an adjusted EBITDA margin between +1% and -4%.