Synsam Group Reports Record 2025 Earnings with Strong Growth in Subscriptions and Smart Glasses Expansion

Synsam Group announced strong fourth-quarter results for 2025, with net sales rising 9.4% to SEK 1,784 million and organic growth reaching 11.4%. Full-year net sales increased 9.8% to SEK 7,065 million, supported by a 10.4% rise in spectacles subscription revenue and a customer base of approximately 756,000 subscribers. The company reported an EBITDA margin of 23.2% for the quarter and proposed a dividend of SEK 1.80 per share. Strategic developments included the full implementation of Synsam EyeView in Sweden and Norway, the launch of smart glasses (including Ray-Ban Meta, Oakley Meta, and Nuance), and the establishment of a new e-commerce warehouse to meet online demand. Synsam also expanded its store network, opening 24 new locations in 2025, and integrated second-hand frames into its standard assortment.