Silhouette Group opens first German store in Hamburg

The Austrian eyewear manufacturer Silhouette Group opened its first "House of Silhouette" location in Germany in early October 2026, establishing a new retail presence in Hamburg. This site marks the second global branch of this specific store concept, following an existing location in Vienna. Spanning approximately 120 square meters, the Hamburg store features various eyewear brands and consultation services within a dedicated brand environment. Around 160 guests from media, culture, and entertainment sectors attended the opening event. FOCUS Augenoptik reported on the expansion and store concept in its October 2026 issue.