The Vision Council Opens 2027 NOW Awards Submissions to Global Eyewear Brands

The Vision Council and RX have opened free submissions for the sixth annual 2027 NOW Awards, expanding eligibility to eyewear designers and brands worldwide. Entries close February 5, 2027, with product samples due by February 10. Finalists will be announced in late February, and winners will be honored during a ceremony on March 11 at Vision Expo 2027, held March 10–13 at The Venetian Expo in Las Vegas. The competition features categories including Best Optical, Sunglass, Direct-to-Consumer, Emerging Designer, and Wearable Technology. A judging panel chaired by Nico Roseillier will evaluate entries, with the full panel scheduled for announcement in January. Every submitting brand is guaranteed at least one frame display in the NOW Showcase on the show floor.