William Morris London Announces 30th Anniversary Collection and Limited-Edition Royal Frame

William Morris London announced its "Three Decades. One Vision." collection to mark the brand's 30th anniversary, founded in 1996 by Robert Morris. The centerpiece is Royal, a limited-edition modernized acetate aviator designed by George Clarke for Design Eyewear Group. Inspired by London Underground seating fabrics, the frame comes in black, crystal, blue, and red, reinterpreting a design originally created for the brand’s 20th anniversary. The collection features new shapes and vibrant color combinations reflecting British character. These items were scheduled for discovery at SILMO Paris 2026 on Sunday, September 27. The source describes the event as an announcement of the collection rather than confirming a completed retail launch or specific availability dates beyond the trade show appearance.