ZVA Vice President Sylvia Alps Elected to ECOO Public Affairs and Economic Committee

During the European Council of Optometry and Optics (ECOO) autumn meeting in Billund, Denmark, in mid-October 2026, ZVA Vice President Sylvia Alps was elected to the Public Affairs and Economic Committee (PAEC). Alps succeeds ZVA President Kai Jaeger on this central ECOO committee, which addresses political, regulatory, and economic conditions for the optical industry in Europe. The election strengthens the German Optical Association's (ZVA) ability to influence European policy early in decision-making processes. Alps stated her goal is to ensure European regulations consider practical business interests. The ZVA highlighted ongoing efforts regarding the Medical Device Regulation (MDR), specifically advocating for consistent enforcement of safety standards against direct imports from non-EU countries via online platforms.