Opinion piece highlights EUHA trade fair relevance for opticians

An opinion article published in eyebizz 5.2026 argues that the EUHA international hearing aid industry exhibition, held October 14–16 in Hannover as part of the 70th International Hearing Aid Congress, offers significant value to eyewear retailers. Organized by the Federal Association of Hearing System Industries (BVHI), the event features 52% German and 48% international exhibitors, including AI software providers and store design firms. The text notes growing synergies between optical and audiological sectors, citing 2025 data from biha and ZVA showing approximately 7,500 hearing aid shops and 10,700 optical businesses in Germany. It emphasizes shared challenges like labor shortages and digitalization, suggesting that holistic sensory health services define future retail success.