Optovision Webinars Highlight PwC Retail Trends for Optical Stores

Eyebizz reports that optovision’s exclusive webinars remain available, focusing on the "Shopping Experience of the Future" and neuromarketing. Alexander de Vries, optovision’s marketing head, introduces studies by PwC ("Consumption 2030" and "Future of Retail") suggesting physical stores evolve into multifunctional hubs for experience, advice, and fulfillment. While general retail trends like smart fridges or shared fulfillment centers may not apply to optical shops soon, specific adaptations are recommended. These include curating windows for local audiences, creating lounge areas to manage wait times, ensuring protected consultation spaces, and utilizing visible high-tech eye analysis tools. Neuromarketing expert Jennifer Bitsche notes that 90–95% of purchase decisions are unconscious, emphasizing sensory elements like flooring, music, and scent to influence customer behavior in optical retail environments.