America's Best Opens Flagship Store in Alpharetta, Georgia

National Vision Holdings' retail brand America's Best unveiled a new flagship store in Alpharetta, Georgia, adjacent to Avalon. Located at 2855 Old Milton Parkway, the store integrates clinical care, eyewear selection, technology, and education into a single connected customer journey. Mark Banner, president of America's Best, stated the design prioritizes people over traditional retail processes, replacing formal check-in counters with open environments for personalized guidance. The experience extends from online scheduling to in-store celebrations of final adjustments. Developed with WD Partners, this location sets a standard for scaling customer-centric interactions across the brand’s network. The store operates Monday through Friday from 9 a.m. to 7 p.m., and Saturday from 8:30 a.m. to 6 p.m.