Natural Optics Group Director General Alex Mercé Marks Lookvision’s 25th Anniversary with Sector Evolution Analysis

Alex Mercé, Director General of Natural Optics Group, discussed the optical sector's transformation during an interview marking Lookvision magazine's 25th anniversary. He described a shift from a manual, health-focused model dominated by independent opticians to a digitalized, service-oriented industry emphasizing user experience and omnichannel strategies. Mercé noted that Natural Optics Group evolved from a purchasing group into a strategic partner providing management tools, training, and marketing support to help independents compete. The discussion highlighted changing consumer profiles demanding transparency and professional advice, alongside future trends including AI integration in diagnostics, sustainability initiatives, and a continued balance between technological innovation and personalized human care.