TAG Heuer Eyewear Collection Presented at Swiss Manufacture Tour
Tour of Innovation with TAG Heuer
20/20 Europe editor-in-chief Clodagh Norton joined Thelios, LVMH’s eyewear division, for a tour of the TAG Heuer manufacture in La Chaux-de-Fonds, Switzerland. The visit highlighted the technical eyewear collection designed by creative director Renato Montagner since its 2024 launch. Key models include the Silmo D’Or-winning "TAG Heuer Line," featuring injected carbon fiber and Dyneema cable bridge, and the Shield Pro with interchangeable lenses. New releases like the Golden Age sunglasses incorporate acetate, rubber, and dial-inspired lens colors. The presentation emphasized design principles rooted in watchmaking heritage, utilizing advanced materials such as TH-Titanium developed at the brand's TH-Lab.
Source:20/20 Magazine · 2020mag.com