Ray-Ban Announces Blacked Out Collection by A$AP Rocky

Ray-Ban announced the Blacked Out Collection, its first line created under the creative direction of rapper A$AP Rocky for Ray-Ban Studios. The collection features three reinterpreted classic designs—Mega Wayfarer, Mega Clubmaster, and Mega Balorama—presented in a deep black look with gold-plated details. A key element is the custom AWGE branding in a tattoo style, reflecting A$AP Rocky’s signature aesthetic described as "rebellious, elegant, and bold." This collaboration aims to highlight Ray-Ban's cultural influence and connection to the avant-garde while making a statement in the premium segment. The brand claims the eyewear is both timeless and forward-looking, targeting fashion enthusiasts and independent opticians.