Polaris Eyewear Unveils New Urban Collection Distributed by Prooptica Iberia

Polaris Eyewear, distributed by Prooptica Iberia, has announced a new collection of eyeglass frames and sunglasses accompanied by campaign imagery emphasizing an urban, contemporary aesthetic. The line features diverse masculine and feminine designs exploring various materials, shapes, and tones. Frames include structured contemporary models, retro-inspired rounded styles, and lightweight minimalist metallic options in black, blue, havana, and translucent hues. Sunglasses combine thin metallic lines with prominent acetate proposals, featuring geometric, rounded, and vintage-inspired forms with varied lens tints and finishes. The campaign positions the brand within a lifestyle concept, utilizing metropolitan settings to highlight versatility and personality rather than following a single trend.