Meta and EssilorLuxottica Discuss Doubling or Tripling Smart Glasses Production Capacity

Bloomberg reports that Meta and Ray-Ban owner EssilorLuxottica are discussing doubling their annual smart glasses production target from 10 million to 20 million units, with a potential increase to 30 million if demand justifies it. This follows EssilorLuxottica’s earlier plan to reach 10 million units by end-2026, citing strong sales of Ray-Ban Meta glasses which recently accounted for over a third of its revenue growth. The discussions occur as Meta shifts investment from VR content to AI glasses and wearables, having laid off over 10% of Reality Labs staff. The move aims to expand market footprint ahead of anticipated competition from Apple, Google, and Samsung.