J.F. REY Unveils Complementary Eyewear Collection for SILMO Paris
J.F. REY // From Him to Her. United by design.
For this year’s SILMO Paris, J.F. REY introduced a collection exploring complementarity between masculine and feminine perspectives. The designs reinterpret signature codes through variations in lines, proportions, materials, and construction techniques. Specific models include the titanium Sledge line model »JF3173« with a feminine turn, and »JF3161«, which offers a lighter, streamlined expression of the iconic Double Combi’s metal lining. The brand emphasizes evolving existing design languages rather than repeating formulas, maintaining individual character within each concept. This theme of connection extends to a new communication campaign centered on couples, visually representing how distinct identities can unite without becoming identical.
Source:SPECTR · spectr-magazine.com