Mister Spex Opens New Premium Store on Berlin’s Kurfürstendamm

On February 26, 2026, Mister Spex opened a new premium store at Kurfürstendamm 200 in Berlin. This expansion increases the retailer's footprint to seven stores in Berlin and 66 across Germany. The company states that selective growth targets markets with strong brand awareness to accelerate profitable growth and enhance margins. The location features a team of seven professionals offering preventive eye care and personalized consultation, including the Eye Health Check service rolled out nationwide in June 2025. While the press release notes 66 stores in Germany, the "About" section cites 65 own retail stores, highlighting a minor internal discrepancy in reported totals.