Mister Spex Adjusts 2025 Revenue Guidance Downward While Confirming EBIT Targets Amid Market Headwinds

Mister Spex SE announced an adjustment to its 2025 financial year revenue guidance, now expecting a decline of -10% to -20%, compared to the previous forecast of -5% to -10%. This revision follows weaker-than-expected sales in the second quarter due to intensified promotional activity and pricing pressure, particularly in the online sunglasses category. The company confirmed that its EBIT margin guidance remains unchanged at -5% to -15%, reflecting an improvement of roughly EUR 1.3 million, and reaffirmed its expected year-end cash position of approximately EUR 65 million ± EUR 5 million. CEO Tobias Krauss stated that Mister Spex deliberately chose not to follow the promotional trend to maintain trading discipline under its SpexFocus transformation programme. This strategy has resulted in gross margins ahead of the previous year, an 11% increase in overall average order value (AOV), and a 23% rise in prescription glasses AOV. Full Q2 financial results are scheduled for publication on 28 August 2025.