Mister Spex Reports 16% Store Revenue Growth During Black Friday 2025 Campaign

Mister Spex announced that its German stores achieved a 16% year-on-year increase in revenue during the Black Friday 2025 campaign period. The online platform recorded over 1.2 million visits during this time. In-store sales were driven by a 14% rise in prescription glasses and an increase of more than 20% in sunglasses. Optical services remained in high demand, with approximately 20,000 eye exams and over 500 eye health checks conducted throughout the campaign, including around 5,000 eye exams during the weekend alone. The 'Mister Spex Switch' subscription model, launched in May 2025, saw new subscriptions rise by 63% compared to the pre-campaign period, accounting for 13% of total store sales.