Rodenstock launches Marketingworld digital portal for opticians

Rodenstock (Munich) has introduced Marketingworld, a digital service designed to help partner opticians implement professional marketing campaigns efficiently. The platform allows users to independently select, customize, and execute initiatives, such as Christmas campaigns, with minimal clicks, thereby eliminating lengthy coordination processes. Sara Sydow, Director of Marketing DACH at Rodenstock, stated that the tool aims to integrate marketing seamlessly into daily operations, freeing up time for customer consultations while enhancing local visibility and aiding in new customer acquisition. This offering is part of Rodenstock’s broader partner strategy, complementing its lens solutions and sales support services.