Seiko Introduces World Collection Lens Portfolio with Smartrix Advisory Matrix

Seiko announced the new Seiko World Collection, an eyeglass lens portfolio designed to streamline consultation and sales for independent opticians. Central to the offering is the Seiko Smartrix matrix, which aligns individual visual needs with four quality levels across four product categories: Allround (single-vision and progressive lenses), Desk (screen work), Room (extended near vision), and Active (polarized and contrast-enhancing sun protection). The collection features DualForm™ technology for optimized front and back surfaces, supporting faster adaptation and binocular vision, along with diameter availability up to 85 mm. Seiko also introduced Masatsugu Suzuki as a global brand testimonial to reinforce market positioning.