Turkish Chambers of Commerce Collect Industry Feedback on Draft Guidelines for Online Contact Lens Sales

The Union of Chambers and Commodity Exchanges of Turkey (TOBB) has distributed a draft guideline to relevant chambers, seeking industry feedback by October 8, 2026. This draft aims to specify implementation details for the July 3, 2026 regulation change, which restricts consumer-facing online contact lens sales to licensed optician websites with valid prescriptions. The proposed guidelines mandate that sales occur only through a single authorized domain name, explicitly prohibiting orders via social media or electronic marketplaces. Key provisions include strict prescription verification before order approval, product traceability requirements involving ÜTS obligations, and bans on misleading health claims or false discounts. Entities holding pharmacy licenses but lacking separate optician permits are excluded from this online sales authorization. The final text may change after the consultation period.