Optiswiss Appoints Thomas Ruland as Sales Manager for Northwest/West Germany

Optiswiss has appointed Thomas Ruland as Sales Manager for the Northwest/West region of Germany, effective October 1, 2026. Ruland, a certified optician and master optician with extensive industry experience as a regional and operations manager at Viehoff Gruppe, will report to Regional Sales Manager Stephan Sachau. His responsibilities include developing existing customer relationships, establishing new partnerships, and supporting opticians with high-quality eyeglass lenses. The appointment strengthens Optiswiss’s German sales team and underscores the company’s focus on "Made in Switzerland" high-tech lenses. Optiswiss emphasizes that proximity to specialist retailers and personal exchange remain central components of its sales strategy.