National Vision Unveils Eyeglass World Brand Refresh With VML

National Vision Holdings, Inc. announced a nationwide brand refresh for its Eyeglass World retail chain, developed in partnership with creative agency VML. The initiative introduces a new visual identity and the campaign slogan "Change Your Glasses. Change Your World," aiming to position the brand as a digital, curated optical destination. Key elements include a launch film featuring a woman in a mirror maze, an original soundtrack single by Spencer Ludwig released earlier this month, and rollout across digital video, social media, and influencer channels. The update emphasizes virtual try-on capabilities alongside in-store experiences. This announcement marks a strategic shift for the retailer, which operates over 1,200 stores across 40 states and Puerto Rico, though specific product pricing or inventory details were not disclosed.