Synsam Launches Exclusive Partnership with Erling Haaland and Enters International E-Commerce Markets

Synsam Group announced an exclusive partnership with football star Erling Haaland, launching a collection of 64 eyewear frames for women, men, and youth. The collection will be available in Synsam’s core Nordic markets (Sweden, Norway, Finland, Denmark) via stores and online, while simultaneously entering international e-commerce through synsam.com in Germany, the UK, France, Italy, Spain, and Poland. CEO Håkan Lundstedt described this as a major investment in trying new sales channels internationally. Additionally, a limited edition of 999 gold-colored sports glasses will release on June 9 ahead of the FIFA World Cup, available in selected stores and online across all core markets.