Vision Council Q2 2026 Report Shows Stabilizing U.S. Eyewear Market

The Vision Council’s Consumer inSights Q2 2026 report indicates a stabilizing eyewear market among more than 12,000 surveyed U.S. adults. Spending is broadly distributed across value, mid-range, and premium tiers, with purchases under $100 dipping slightly while those over $200 grew, reflecting deliberate consumer behavior rather than distress. Key findings include widening out-of-pocket cost gaps between managed vision care users and non-users, strong FSA/HSA utilization, steady plano sunglasses trends, and continued contact lens purchasing at corporate and chain locations. The report offers three years of trended data and is available through The Vision Council’s Research Download Center.