Lissac rebrands as Maison Lissac 1919 with new store concept

The Optic 2000 cooperative has strategically repositioned its century-old Lissac brand, renaming it Maison Lissac 1919. Martine Loyer, the cooperative’s director general, stated the goal was to reveal the brand's uniqueness rather than change its identity. Anne-Charlotte Guillaud, the brand director, noted that in a saturated market, being known is no longer sufficient; brands must be chosen. The rebranding follows months of consumer studies across France. A new "elegant cocoon" store concept, featuring refined wood essences and plush carpets, debuted at pilot locations on Rue de Vaugirard and Rue de Rivoli in Paris. This design will roll out progressively across the network’s 250 units in metropolitan France and Réunion. Core expertise areas, including custom solutions via Studio Lissac and support for complex cases, remain unchanged.