The Vision Council Q3 2026 Report Shows Stable Eyewear Spending with Shift Toward Mid-Range Purchases

The Vision Council released its Consumer inSights Q3 2026 report, based on a survey of 12,099 U.S. adults conducted between July 29 and September 12, 2026. The findings indicate continued stability in eyewear spending, extending trends from Q2. Consumers shifted toward mid-range purchases, with buyers spending $100 to $199 increasing, while those spending under $100 or over $200 declined. In-person eyeglasses buyers reported higher average out-of-pocket costs compared to online purchasers. Additionally, 53% of online buyers purchased multiple pairs versus 36% of in-person shoppers. Smart eyewear adoption among recent buyers fell three percentage points to 13%. Managed vision care coverage reached 72%, the highest level in five quarters.