Synsam launches Alicia Lind eyewear brand produced in Sweden

Synsam Group launched Alicia Lind™, a new eyewear brand designed and manufactured at its Production and Innovation Center in Frösön, Jämtland. The collection includes 14 ophthalmic acetate frames and six sunglasses, available in all Synsam stores across the Nordics starting March 12, 2026. Recommended prices are SEK 2,500 for eyeglasses and SEK 1,500 for sunglasses. This launch supports Synsam’s strategy to reshore production and increase value chain control. The Frösön factory, inaugurated in 2022, produced approximately 100,000 frames in 2025, with plans to double output to roughly 200,000 frames in 2026. CEO Håkan Lundstedt stated that local production aims to improve flexibility, reduce supply chain risks, and strengthen margins over time.