Vision Express India Launches 3D Virtual Try-On via Fynd Partnership

Vision Express India has introduced a 3D virtual try-on experience through a partnership with retail technology company Fynd and its GlamAR platform. The initiative converted more than 1,000 eyewear styles from existing 2D product assets into 3D models, enabling customers to virtually explore frames on the retailer’s website. Early data indicates over 3,900 virtual try-on interactions have already been recorded. This development underscores the growing integration of augmented reality and immersive commerce within India’s optical retail market as brands seek to enhance online eyewear selection.