ARHLO Unveils New Identity and Expanded Eyewear Collection

British eyewear brand ARHLO has unveiled a new identity and expanded collection, developed by Eyespace. The launch includes 18 optical models across 52 SKUs and a sunwear range of 12 styles across 36 SKUs. Designs incorporate bespoke hinges, patterned core wires, and tartan-inspired detailing, drawing on British music and cultural heritage. Materials feature bio-based acetate, recycled stainless steel, and lenses with 50 per cent recycled content. Accompanied by a new campaign, packaging, and retail experience, the initiative positions British identity at the centre of ARHLO’s international expansion.