Rudy Project appoints Pro-Ride Australia Pty Ltd as new distributor for Australia and New Zealand

Rudy Project S.p.A. has appointed Pro-Ride Australia Pty Ltd as its official distribution partner for Australia and New Zealand, replacing former independent distributor Pursuit Sports Pty Ltd. The transition follows significant operational issues at Pursuit Sports, which operated rudyproject.com.au. Rudy Project clarified it had no ownership or contractual relationship with the former distributor but is voluntarily honoring undelivered orders from affected customers as a goodwill gesture, explicitly stating this does not admit liability. Rudy Project has taken direct control of the website rudyproject.com.au. Pro-Ride Australia will manage distribution, retail support, and customer inquiries to restore market continuity. Products remain designed and manufactured in Italy.