Seiko Optical Products Launches "Adult Excitement Campaign" for Progressive Lenses in Japan

Seiko Optical Products announced the start of its "Seiko Adult Excitement Campaign" on December 1, 2024. The promotion targets customers purchasing specific progressive lens models—Seiko Superior 5G, Seiko Pursuit X Neo Series, or Seiko Integral Series—during the campaign period. Eligible buyers are entered into a lottery to win prizes from a pool of 320 awards. Adding optional features such as Polar Syn (polarized), Soleil (photochromic), or Frontier (UV and blue light cut) increases winning odds. The application period runs from December 1, 2024, to February 10, 2025. Qualifying lens orders must be placed between November 20, 2024, and January 31, 2025.