Optikbranschen CEO Fredrik Thunell Highlights Subscription Model Growth and New Optician Training in Gothenburg

Fredrik Thunell, CEO of the Swedish optical industry association Optikbranschen, notes that eyewear subscriptions have become a standard business model ten years after Synsam’s 2016 launch. He observes that many customers now prefer leasing or subscription services over purchasing, mirroring broader shifts toward flexibility seen in streaming and other sectors. The commentary also celebrates the graduation of new opticians from KI & LNU, specifically highlighting the first cohort from the newly established program in Gothenburg. All graduates from this inaugural Gothenburg class chose to work locally, addressing recruitment challenges in western Sweden. Additionally, the article mentions the upcoming Optometry Days conference scheduled for September 19–20 in Gothenburg, where professionals will gather for education and networking.