EssilorLuxottica Launches ELevate Partnership Programme for UK Independent Practices

EssilorLuxottica has announced ELevate, a new partnership programme designed to support independent eye care practitioners in the UK. Launched at an event in Birmingham on 10 September, the initiative consolidates existing Essilor and Luxottica loyalty schemes into a single portal offering rewards, training, business support, and clinical expertise. The programme features four pillars: Clinical excellence, Connect, Accelerate, and Differentiate, including access to brand accreditations like Ray-Ban Legends and Oakley Pro. It retains a three-tiered points system based on annual spend, ranging from Aspire (up to £12,000) to Advanced (over £96,000). Giona Riccetti, general manager for UK and Ireland, described it as a global first, aiming to help independents navigate rising costs and competition by providing dedicated account management and digital insights.