J.F. REY Unveils Gender-Fluid Collection at SILMO Paris

Eyewear brand J.F. REY presented a new collection exploring design complementarity at SILMO Paris, held in Hall 7, Stand C141. The release features the Sledge line’s first feminine titanium interpretation (JF3173) and the new JF3161 model, which reimagines the Double Combi’s metal lining with a lighter silhouette. These designs aim to unify masculine and feminine aesthetics through shared creative codes rather than standardization. Accompanying this launch is a communication campaign centered on couples, positioning union as a core manifesto. Founded in Marseille in 1995, J.F. REY distributes globally across more than 50 countries and is represented in the United States by Villa Eyewear.