OpinionWay survey finds French consumers prioritize price and practicality in eyewear purchases

Commissioned by Sidol, an OpinionWay survey of 2,034 French adults aged 18+ (conducted August 19–September 1, 2026) reveals that while consumers are generally satisfied with their optical equipment, they face specific irritants regarding lens maintenance and cleanliness. Price is the primary filter for purchasing decisions, structuring consumer expectations more than brand image or fashion. Despite this focus on cost, there is a noted lack of clarity around health insurance schemes like "100% Santé," particularly among younger people and lower-income households. The study highlights insufficient post-purchase support as a key area for improvement. Additionally, opticians are urged to better promote underutilized segments such as contact lenses, sunglasses, French-made products, refurbished items, and technological innovations, as consumers seek practical solutions and proactive advice from professionals.