HOYA Vision Care Debuts SENSEI Innovation Center and Five New Lens Technologies at MIDO 2026

HOYA Vision Care introduced its flagship SENSEI Innovation Center™ at the MIDO Eyewear Show in Milan (January 31–February 2, 2026). The hub showcases five key innovations: Hoyalux iD MySense progressive lenses, MiYOSMART Coating Smooth Touch Xtreme, Hi-Vision Meiryo coating, Sensity Colours photochromic lenses, and the SEIKO WORLD COLLECTION featuring over 30 new lenses with DualForm Technology. During a press conference, HOYA unified its brands under the mission "Improve Life Through Vision" and confirmed European rollout of MiYOSMART iQ myopia control lenses from April 2026. Clinical evidence for MiYOSMART iQ in children aged 4–12 was scheduled for presentation at the APAO Congress in Hong Kong (February 5–8, 2026).