Rodenstock Launches 'Experience Wall' Interactive Lens Consultation System

Rodenstock has introduced the "B.I.G. Vision Lift & Learn Wall," an interactive in-store consultation system designed to visually demonstrate lens benefits. The setup features a large touchscreen (43, 55, or 65 inches) paired with twelve RFID-tagged demonstration lenses. When a consultant places a specific lens into a sensor-equipped frame on the wall, the system automatically triggers relevant visualizations comparing near, intermediate, and distance vision across different lens technologies. Unlike pure software solutions like EssilorLuxottica’s Eyecast, this hardware-based approach emphasizes haptic interaction and serves as a visual anchor in the retail space. Alexander Horn, owner of Optik Horn in Würzburg, reports that the tool streamlines consultations, aids in explaining premium lens value, and increases customer decisiveness by making complex optical concepts intuitively understandable.