Specsavers appoints Kirsteen Newman as head of dispensing advancement to highlight evolving DO roles

In March 2026, Specsavers appointed Kirsteen Newman to the newly established role of head of dispensing advancement. Newman, previously head of dispensing development, stated that the dispensing optician (DO) profession is shifting from spectacle dispensing toward broader healthcare responsibilities. She identified advances in technology and the integration of optometry services into primary care as key drivers, offering DOs opportunities within multidisciplinary teams. Newman noted growing public awareness but acknowledged persistent misconceptions among other clinical disciplines regarding the DO’s professional expertise. She emphasized myopia management as a significant growth area where DOs’ pediatric qualifications position them to lead. The appointment reflects ongoing changes in career progression options, including clinical, ownership, and leadership pathways within the sector.