Ocuco Announces Rebrand and Acuitas 3 OmniChannel Edition Prelaunch

Ocuco announced a rebrand to reflect its shift from single-solution applications to omnichannel native systems. The company retained its name but streamlined the wordmark, maintained its orange color, and replaced purple with black, white, and gradient palettes. This evolution coincides with the prelaunch of Acuitas 3 OmniChannel Edition for enterprise, described as the world’s first cloud-based omnichannel native system for eyecare, featuring telehealth, CRM, and insurance processing. CEO Leo Mac Canna stated the platform removes the need for cumbersome integrations. The rebrand rollout is global over coming weeks, debuting at Vision Expo East 2022. Separately, in September 2025, Ocuco was named one of Ireland’s Best Managed Companies for the eighth time, recognized as a Platinum Requalifying Winner.