Ago 2026 National Meeting Highlights Relational Value in Optical Centers

Alleanza gruppi ottica, alongside Cio and Ottici Associati networks, held the fifth Ago National Meeting on October 18 at Devero Hotel in Cavenago di Brianza. The event gathered 140 professionals to emphasize relational value over technical precision alone. President Grazia Lamperti and scientific coordinator Carlo Vannucci introduced the theme, supported by marketing lead Valentina Magliano. Partner companies including Hoya, Rodenstock, Zeiss, CooperVision, Menicon Soleko, Safilens, and EssilorLuxottica conducted multiroom workshops. Marcolin presented a dedicated experience session. New tools Vista Club and Futurlab were announced. Career awards went to six affiliates. Digital communication expert Riccardo Scandellari concluded the day, stressing that trust drives customer retention more than visibility.