Centro Visión Santander rebrands as ZEISS VISION CENTER after 42 years

Centro Visión Santander has transitioned to the ZEISS VISION CENTER brand, marking a new phase for the optical practice with 42 years of history. The change integrates ZEISS technology and standards into the existing service model while retaining the original team led by director Sergio Calvo, alongside José and Alejandro. This evolution aims to combine advanced measurement precision with personalized patient care, emphasizing that technology complements rather than replaces human interaction. The center focuses on visual health prevention and tailored solutions for changing digital habits. The rebranding represents an adoption of the ZEISS VISION CENTER concept in Santander, maintaining the established local presence and commitment to individualized attention without altering the core operational staff.