National Vision initiates second phase of rebranding with Eyeglass World

National Vision has launched the second phase of its corporate rebranding initiative, focusing on the Eyeglass World banner. This move follows the 2025 refresh of America’s Best, another brand under the company's umbrella. Eyeglass World is described as a smaller banner within National Vision's portfolio compared to America’s Best. The source confirms the start of this specific branding effort but does not provide details on the scope of changes, timeline for completion, or financial implications. Information regarding the new visual identity or strategic goals beyond the sequential rollout from America’s Best to Eyeglass World is not included in the available text.