Patrick Dempsey Named Face of TAG Heuer Eyewear Collection

Actor and racing driver Patrick Dempsey will serve as the official face of the new TAG Heuer Eyewear collection starting in 2025. This role expands his brand ambassadorship with the Swiss luxury watchmaker, which began in 2014. The eyewear line was developed in collaboration with Thélios, an LVMH subsidiary specializing in eyewear. Dempsey contributes his motorsport experience and design sensibility to the collection's development. The campaign features two models from the new line: "Jack Heuer" and "Mini Vingt-Sept," visually referencing the brand's racing heritage. The full collection comprises three distinct lines: Jack Heuer, featuring retro-style titanium frames; Mini Vingt-Sept, offering technical designs with modern hinges and polarized lenses; and Shield Pro, designed for extreme conditions with flexible frames and interchangeable lenses.