House of MODO CEO Giovanni Lo Faro Reflects on EyeFly Smart Eyewear Launch

Following the February launch of EyeFly, a new smart eyewear brand by House of MODO, CEO Giovanni Lo Faro outlined the company’s vision for the category. The debut exceeded expectations, indicating mainstream demand for lighter, simpler, and more affordable smart glasses. Unlike complex tech devices, EyeFly focuses exclusively on audio functionality to avoid intrusive visual displays while preserving privacy and real-world interaction. The design prioritizes wearability comparable to premium eyewear, positioning the product as eyewear first rather than a tech gadget. Lo Faro noted that consumers prefer natural connectivity methods over additional screens, marking a shift toward integrated, unobtrusive solutions in the evolving smart eyewear market.