Seiko Launches First TV Sponsorship Campaign in France

Seiko Optical France will run its first television sponsorship campaign from November 2 to 29, 2026. The four-week initiative features continuous presence on BFM TV, LCI, CNEWS Sport, and RMC Découverte, primarily within weather segments and news blocks. The media plan includes over 1,500 spots, targeting more than 60 million contacts with a 45.2% coverage rate among the priority 35–59 age group. Complementary multimedia deployment occurs on Meta and YouTube platforms. Kevin Walcker, marketing manager at Seiko Optical France, stated the goal is to raise public awareness of Seiko as an ophthalmic lens brand beyond its horology reputation, highlighting precision and innovation through eight-second formats.