Etnia Eyewear Culture appoints Massimo Vian as CEO to drive international growth

Etnia Eyewear Culture appointed Massimo Vian as CEO, a move the company states aims to accelerate national and international growth. Vian will manage the group, which includes flagship brand Etnia Barcelona and independent brands lool, Pellicer, Moi Aussi, and The Readers. Founder David Pellicer transitions to Executive Chairman, retaining responsibility for long-term strategy and creative identity. The appointment occurs 25 years after Etnia Barcelona’s creation. Etnia Barcelona claims to be one of Europe’s best-selling brands, while lool is described as one of the group’s fastest-growing. The B2B channel via independent opticians remains a key asset in this new phase.