VANNI Announces PURE COLOUR-Themed Photo Shoot on Burano for 2021-22 Eyewear Collection

VANNI announced a photo shoot on the island of Burano in the Venice lagoon to showcase its new 2021-22 eyewear collection. The brand selected this location, known for its coloured houses and small size, as part of a tour highlighting significant but less famous Italian tourist destinations. The PURE COLOUR-themed campaign aims to reflect the vibrant shades of VANNI’s acetate and metal models. By utilizing the picturesque canals and contrasting hues of Burano, the shoot seeks to emphasize the shapes and materials of the eyewear while maintaining the brand's strong connection with colour. This initiative explores new backdrops distinct from nearby Venice, leveraging the local environment to visually reinforce the collection's design characteristics.