Mido 2027 Registration Opens for International Eyewear Exhibition in Milan

Show organizers announced that registration is now open for visitors and press for Mido 2027, scheduled for Feb. 6-8, 2027, at Fiera Milano Rho. President Lorraine Berton stated the edition will feature an updated format with a strong international presence, attracting professionals from over 160 countries. The exhibition covers the entire eyewear supply chain, including dedicated areas for new talent like Academy and Start Up. A key component, The Vision Stage, will host approximately 20 events in Pavilion 1 to celebrate its 20th anniversary. Organizers also introduced "My Fair Plus – Beyond the Exhibition," a digital platform by Fondazione Fiera Milano allowing attendees to book cultural activities across Milan. Special travel deals are available for visitors from North America, Latin America, and specific Chinese cities.