CooperVision Report Identifies Multifocal Contact Lenses as Overlooked Anti-Aging Opportunity for US Adults

CooperVision released a report titled “Unmet Opportunities: Multifocal Contact Lenses and the Anti-Aging Movement (U.S.),” combining survey data from US adults aged 38 and older with market insights on healthy aging. The findings reveal that while consumers actively invest in anti-aging products, many remain unaware of multifocal contact lenses’ potential to support youthful vision. This awareness gap presents untapped opportunities for eyecare professionals to introduce these lenses earlier in patient care. The report provides practical guidance for integrating anti-aging themes into presbyopia discussions, including annual exam prompts to facilitate natural conversations about lens options.